Wednesday, 4 January 2017

Why Toshiba is the best elevator company in India?



There are close to 300 -400 lift manufacturing companies in India. It is a proper mix of small and big companies. But there is a dearth of good quality manufacturers who provide quality service. Here comes players like Toshiba who can understand the need of the market and deliver the right solution.


The Toshiba journey in India has been quite exciting. They entered into the Indian market in 2011. In 2012, they entered into joint venture with Johnson elevators to accelerate the India operations. Fortunately the market in India is also opening up as there is more demand for high rise buildings. More and more number of people are moving to urban areas. Most of the metros are preferring to build high towers because of space constraints. There is good demand for elevator companies in Mumbai, Delhi, Bangalore etc. which are the prime metro cities. Through its quality products and world class after sales service, Toshiba has been successful in grabbing contracts for major residential and commercial projects. 

Still, a large amount of market is still untapped. Currently the market for elevator companies inIndia is approximately at around 45000 to 50000 units. This is way behind China’s requirement for 4.8 Lakh units globally. Service Excellence will help Toshiba to retain topmost position among lift companies in India in the minds of the customer in future and grab a major share of the market.

The company has faced tough competition from some of the largest elevator companies in India. But because of modernization in it’s products Toshiba has managed to be a preferred option among the customers.

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